On October 8th, 2019 British Chamber of Commerce hosted Alexandra Alvarová for a networking session and discussion on ‘Battlefields of the Mind – Propaganda & Fake News’ at the Jalta Hotel. Alvarová spoke about reflexive control and used concrete examples in the US and UK of how media and information is prepared to evoke a desired, specific reaction. Her core concepts surround the information war and the ultimate value of truth. Alvarová also spoke about the vulnerability of the older and younger generations to consume fake news, and about GDPR and the next steps on regulation of propaganda. The event was followed with a Q&A with Alvarová to give members time to ask questions about how the information war affects their fields of work.